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Barnstorming: A Pilot's Guide to Growing Your Business

You may not be performing loops or barrel rolls, but as an entrepreneur and small business owner, you probably find yourself in the same situation as the early barnstormers: looking for ways to grow your business. You can’t simply put up a sign or a website and expect people to find you. You must be willing to go outside of your comfort zone by taking your talents and skills to the people and convincing them of your abilities. With the internet and social media, you are no longer required to go town to town stumping for customers, but it’s essential that you find ways to differentiate yourself so that you stand out above your competitors and draw the customers to you. In his second book, Harlan Hammack continues the analogy of flight and presents the inspiring stories of the early barnstormers to encourage entrepreneurs to grow their businesses by networking with other professionals, by getting their message out to their intended audience, and discovering ways to set themselves apart from their competition.