The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit
- Brand: Kogan Page
- Product Code: 0749454504
- Availability: In Stock
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$82.89
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The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit
New
Mint Condition
Dispatch same day for order received before 12 noon
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The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit
New
Mint Condition
Dispatch same day for order received before 12 noon
Guaranteed packaging
No quibbles returns
Understanding and predicting trends can put organizations in control, boosting profits and placing them ahead of their competitors. The Next Big Thing reveals how consumer trends work, how to spot them, and how to use that knowledge to gain financial and competitive advantage.  Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them.  Find out about new market trends spotted by the author, including the “Come Together†trend, the “Gender Blending†trend, and more.
Specifications | |
Binding | Hardcover |
Brand | Kogan Page |
EANs | 9780749454500 |
Manufacturer | Kogan Page |
ProductGroup | Book |
Title | The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit |
UnitCount | 1 |