Advertising and Marketing in Theater (Exploring Theater)

Advertising and Marketing in Theater (Exploring Theater)

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Details
Advertising and Marketing in Theater (Exploring Theater)

The show will go on, but it won't matter if no one is there to watch it. Populating the audience falls to people in advertising and marking, who generate publicity that is both free and purchased. This book focuses on some of the methods of these key people on whom the success of the show depends.
Specifications
Binding Paperback
Brand Cavendish Square Publishing
EANs 9781502634306
Manufacturer Cavendish Square
ProductGroup Book
Title Advertising and Marketing in Theater (Exploring Theater)
UnitCount 1

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